Understanding How to Create and Harvest Digital Demand

Internet media spending continues to lag Internet media usage, but that gap is narrowing. Traditional media dollars are quickly migrating to digital channels, and Internet marketing services are changing as well. Digital Marketing Works, LLC (DMW) provides strategic analysis and advice, makes recommendations, and offers execution services to help clients take full advantage of today’s digital opportunities.

• Last-click measurement is morphing to a world of multi-touch revenue attribution.
• Fixed price media is yielding to dynamic, auction-based models.
• Siloed, execution-based tracking is giving way to holistic, digital platform tracking, measurement and result optimization.
• Manual media optimization has moved to automated, algorithmic rules based optimization.
• Performance-based media is becoming increasingly prevalent.
• Self-funding media models are replacing fixed media budgeting.

In this environment, which strategy works best for you? DMW has become more sophisticated in integrating display and search media, understanding how each affects the other, and measuring and optimizing across the diverse landscape of online media.

• Search Engine Marketing
• Display Advertising
• Integrated Search & Display
• Local & Directories

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